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born on sunday—
P002 → LOGO AND BRAND MARKS
OVERVIEW
Primary Logo:
The main logo for The Plant Daddies features strong, modern typography with clean lines and bold lettering, encapsulating our core message: “Los Angeles is a Jungle Without Us.” This logo is always to be displayed in our signature Spicy Mustard color (Pantone 14-0952 TCX), embodying the energy and brightness of our brand. It should always maintain enough spacing around it to preserve its impact, ideally 20px or 0.5 inches depending on the application.
Alternative Logos:
For certain applications, such as monochrome prints or darker backgrounds, alternative versions of the logo should be used.
+ Monochrome Logo: A simplified, single-color version in black or white for print materials.
+ Inverse Logo: To be used on dark backgrounds, with Spicy Mustard or white type against a dark background.
Logo Use Guidelines
+ Always maintain the integrity of the logo—do not distort, recolor, or change proportions.
+ Keep the logo prominent in design layouts. It should be no smaller than 50px on digital assets and 1 inch on print materials.
EXAMPLES
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